What makes a great app and how can it be made better
With more than 1 million apps in stores around the world, it is becoming harder to stand out.
On the other hand, such a growth of apps demonstrates that
businesses recognize applications as the must-have tool.
In terms of the high competition rate, it is necessary to
meticulously work out all the elements and aspects to make an app valuable for
use rs.
And as long as the development of the high-water-mark app
comprises lots of moving pieces and factors, the whole process has become
significantly complex.
That is why iOS development services or Android developers
pay so much attention to technical tasks. They need to understand the
parameters to build the developing process correspondingly.
Having analyzed dozens of the developers’ and users’
reviews, we drew out a list of what makes a good app.
Versatility
One of the main things is versatility, which supposes that
an app can fully perform on all main existing OS — Android, iOS, and Windows.
The latter is not as widespread among mobile devic es as the
first two, yet, there remains a considerable audience of Windows connoisseurs.
Consistent Color Scheme
It is better not to underestimate the role of the visual
design of the app. People like stylish products and IT products are not an
exception. That is why much attention is to be devoted to working out the
concept of the front end and appearance of an app.
We recommend employing designers to create a few sketches of
the future app. The central aspect of this point is a consistent color scheme.
Of course, the color spectrum depends on the app type and
its features. A/B testing of the various color schemes allows to clarify
situations and helps to make a proper decision.
Focus on a core feature
Bear in mind that the most successful apps have one common
property — they all significantly deliver their value. It means that the number
of accompanying features will not provoke users to be fond of the app. It may
even irritate and make the whole system complex.
Users refuse to use the apps claimed to deliver some precise
value, but deliver the value defectively. And the numerous accompanying
features will not prevent failing.
So, while working on the app concept and managing its
development stay focused on the unique specific value that the app will
deliver. And if to speak about features, work on those that will extend the
essential value and core actions.
Deliver real value
Try to look at your app from the perspective of users. An
app’s concept should be developed only in the paradigm of the users’ benefits.
Do not deceive yourself by taking your values as the users’.
Make sure that the service you are going to provide will be in demand.
For that purpose, you can conduct marketing research and
detect the peculiarities of the users’ expectations.
Even when it seems that you know what the value your
audience expects, take measures for the validation of the idea. It will prevent
your app from failure.
When the real potential value is clear, then start working
on the mechanism of its delivery.
Provide offline functionality
The Internet seems to be accessible everywhere, or at least
nearly everywhere. And naturally, all the apps mainly rely on connection.
Nevertheless, it is highly recommended to develop an app in a way that it can
perform offline. Users will appreciate that, and the positive image of your app
will be rising, as due to different reasons almost all of us sometimes get into
out-of-net situations.
