WHAT IS A URL IN COMPUTING? CONCEPT AND IMPORTANCE

 On more than single case you will have seen the acronym URL. ¿ What is a URL and what are they? Why is it important to know this concept? tc bolts

In this article we will explain what URLs consist of and what they are for, since it is also an important element in SEO positioning .

What is URL

The URL is the term for the unique address of a resource located on the Internet. It can be a web page, a text in pdf, a photo, a video ... Everything on the Internet will have a URL.

The definition of URL can be the following: a set of identifying elements that allow locating any resource available on the Internet. For example, the URL for Gadae's website is https://www.gadae.com

The meaning of the acronym URL is Uniform Resource Locator , which in Spanish means uniform resource locator. It will be the address that the user will write in the browser to visit a certain web page, as well as the file in which the address of the specific page is located.

The URL of a YouTube video will be, for example, the name of the address of youtube.com/codigodelvideo.

What are friendly URLs or Google Friendly?

We call URLs friendly or Google Friendly when they are made up of words that are understandable to the browser and do not have strange characters.

For example, if a url contains a question mark and an automatically generated series of letters or figures, then it will not be Google friendly. It will be difficult for the search engine to locate and find it, as well as to rank it for certain keywords

The ideal is to use keywords in our url. For example, if you offer elevator maintenance services, the correct thing would be for the url to be elnombredeyourweb.com/mantenimiento-ensores

This seems logical, but when we use programs like Joomla, WordPress or Prestashop, we have to configure specifically so that the URLs are Google friendly, since by default urls could not be optimized.

Why are the URLs of your website important?

URLs are very important for your web page, since they are what the user will type in the browser, or what Google will find.

The objective of a URL is that the user does not have to learn an IP number to identify your brand, so the URL system is much simpler.

They also provide visible information about what the user will finally find on that page, as long as we have optimized our urls for SEO.

You have to be very watchful with the addresses of each of the parts of our website. Because if we change a URL, it will stay the same in Google for a certain time, and users who enter through Google will get a 404 page not found error .

 

When this happens, the correct thing is that we do a redirection, so that the user goes to the new address and does not find that there is nothing. You also have to watch out for broken links. If you have a link on your website to a page that does not exist, that is a broken link and normally it will not be well seen by Google or by the user.

Optimize your website URLs for SEO

When a web domain change is made and we do it wrong, the mess can be enormous. Because the users will continue to reach the old domain (the old URLs) and not the new ones, so it is very important to do the redirection.

Optimizing URLs for SEO is also essential, since if they are not well differentiated, your pages will tend to rank worse. For example, let's think of an online store where the URL of each product is the code and not the name of the product. Clearly this does not help you, because a code does not inform what product is there, while a name does.

It is much easier and more attractive to visit a website called tiendaonlinedenoseque.com/name-del-product, to one that is nombredelaweb.com/19193423891 Unfortunately, this is something that many times companies do not take into account, but it is detrimental to have a good SEO positioning.

With our positioning service you can optimize the URLs of your website and make them friendly to Google. In addition, you can eliminate broken links and any other aspect that is damaging your search engine positioning. Request more information without obligation and start repairing the addresses on your page that do not lead anywhere or are not well optimized.

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