WHAT IS THE DIFFERENCE BETWEEN WEBSITE AND ONLINE STORE

 What is the difference amongst a website and an online store ? What does an e-commerce have that a normal and current website does not have? Many companies ask these questions when it comes to selling online, but they do not always have a clear vision of what needs to be done.  bolts

In this post we will dialogue about the difference between a website and an online store, an essential aspect that you must be clear about when hiring a web designer to develop your page.

What is the difference between online store and website

Let's see what is the difference between a website and an online store. Having this clear is very important when it comes to knowing how you want to promote your business on the Internet.

What is an online store

An online store refers to a website where it is possible to make a purchase directly, without the owner of the website intervening in the process. By pressing the button to add to the shopping cart, the user is able to finalize the purchase and make the payment by the means of payment that are provided (PayPal, credit card ...), knowing the price, shipping costs and date approximate delivery.

In an online store, physical or virtual products are generally sold. But it can also be an online store with packaged services, where the services to be received are specified and paid in advance for these.

What is a web page

A web page is any site on the Internet that is accessible through a web browser. It does not necessarily have to be possible to make a transaction directly. In many cases, a website simply contains a contact form with the company that owns the website.

A website can be static (it has no programming) or it can be dynamic (it offers a response based on user actions). Web 2.0 is totally dynamic, since the user needs to interact with the web page in some way. For example, if there is the possibility of submitting a form, then the web is dynamic, while if there is only text on the page, it would be a static web.

On static websites, the content they offer cannot be modified, the user cannot perform any action. This type of website makes less and less sense, since even landing pages have a call-to-action, aimed at the user interacting with the page.

How do I know if I need an online store or a website?

Here one of the most common questions is to know if I need an online store (e-commerce), or if a website is enough for me.

In general, our recommendation is that all companies that sell products create an online store.

It does not make sense today that the user cannot buy the product directly, without a person pending to manage the transaction. The process is much faster and easier with an online store than with a normal website.

In the case of service companies, there may be a difference in approach here. If, for example, the service you offer is 100% digital, such as a web application, then what makes sense is that the page works through a subscription payment. It is not exactly an online store, but you can do online transactions to use the functionalities you want.

However, there are many companies that do not want to put prices on their services, since they offer tailored services, with online quotes. In this case, where the sales are made through a budget and generally end up being closed by e-mail, it is not necessary for the page to be an online store.

What CMS do I need for an online store or for a website?

A pretty serious mistake would be to choose a CMS that is not suitable for the type of page I want to create. The CMS is the content management system or the administration panel from which you are going to manage the web. There are CMS oriented to e-commerce and others that are more common for websites.

For example, if your desire is to have an online store, then the ideal would be to opt for Prestashop, Magento, Shopify or WordPress with WooCommerce. However, if what you want is to have a website that is not an online store, then the right thing to do would be to opt for a website in WordPress, Joomla or made to measure.

Regardless of the CMS you use, we recommend that you always work with design professionals, who can provide you with a website with a modern, intuitive, personalized, fast and responsive design.

Get in dash with us if you want us to take care of the web development of your online store or corporate website. Also if you require our advice for any question related to your project.

 

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