THE 6 SEO TIPS FOR PRESTASHOP THAT YOU SHOULD KEEP IN MIND

 Maybe you already have your Prestashop online store up and running. But a very important point that you must control is SEO. In this article we want to give you some SEO positioning tips for Prestashop that you should keep in mind. techqueer

The normal thing is that an online store does not have a lot of traffic at the beginning. It does not matter that you have many products, the truth is that if you have not paid attention to SEO, it is most likely that the competition will overtake you and you still have to work hard on SEO optimization in your Prestashop store.

Let's see what can be done to improve SEO, taking into account that with our positioning service you can delegate this in the hands of professionals.

SEO tips for Prestashop for your online store

Larger online stores that have been running for a long time can have a natural positioning. However, if e-commerce is completely new, you have not personalized the product descriptions and Google still has you in the Sandbox, then you still have many tasks to work on.

Here are some Prestashop SEO tips that can be applied in an online store.

1. Fill in the information in the product photos

Fill in the title, caption, description, and alt text for your images. This will allow them to be found more easily on Google Images. Many people will come to your online store for the images of your products. Some e-commerce leave their photos unoptimized, which is a huge mistake.

In Prestashop you can customize the image information in the "Basic settings" tab within each product photo. Remember that you can select a main image and that you do not necessarily have to put only one photo, you can put several and this will help you to position better.

2. Personalize the descriptions with original text

Many Prestashop stores are limited to uploading an Excel with their catalog of products and prices. However, they do not personalize the product descriptions with original texts. If you use the same manufacturer texts, your URLs won't add much more value than other stores that are doing the exact same thing.

Google prefers that you use a text that adds value to the user. That implies that working on the SEO of your descriptions will help you improve SEO in Prestashop.

3. Use keywords for your categories

The architecture of our Prestashop online store is also very important. What are our product categories? Ideally, these should match the keywords for which we want to rank.

In Prestashop you can not only choose the name of your categories, but you can also customize these pages with texts optimized for SEO, which allow you to position the url.

4. Customize URLs with keywords

The URLs of your categories and your products should never be a number. You should include the specific keywords that we want that product to rank for on Google. But to avoid having to personalize the URLs of all your products one by one, there is an option in Prestashop that allows your urls to be Google Friendly.

To configure the URLs of your Prestashop, you only have to enter Configure> Store Parameters> Traffic and SEO. Then you go to the module that says "URL Configuration" and we mark "yes" where it says "Friendly URL". As simple as that.

5. Fill in the meta-titles and meta-descriptions

Another measure you can take to improve SEO in Prestashop is to fill in the meta-titles and meta-descriptions of all your products. In general, the title or product name will be taken for the meta-title and the first lines of the description for the meta-description. Now, it is usually best to customize it.

We enter Catalog> Products. We look for the product we want and we click "Modify". We then go to the option "Search engine optimization (SEO)". There we can customize both the meta-title and the meta-description, as well as the URL. Ideally, you should include specific keywords for which they want that product to be found.

 

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